From reimagined classics to new, niche launches, discover Bold Traveller's most favourite scents

Fragrance has the power to evoke such intense memories that the experience bears a name: a Proustian moment. Whether it’s the aroma of a tea-doused madeleine, Chanel No5 or the interior of a new car, scent can transport you to another time and place with just one whiff. Whether it’s tea with your grandmother or the first day of high school, memories are forever locked in rose and jasmine, and even the volatile organic compounds of a newly minted Mazda.  

As babies, it’s our sense of smell that’s the first to develop, which works to help us feel safe and secure from the outside world. The scent of a mother’s milk sends a signal to our limbic system, the part of the brain that controls emotion and memory. And science shows that, at any age, scent can lower stress and improve mental clarity – keys to our ongoing happiness and wellbeing.  

In the digital age, however, sights and sounds have taken centre stage, which threaten to supplant the nose and the key role it plays in that happiness and wellbeing. What’s more, like any muscle that doesn’t get used, our olfactory senses become dull as we age so it’s important to take the time to stop and smell the roses – literally.   

To help with that task, here’s a bevy of new spring fragrances – some with rose, others with spice – but all are designed to delight and deliver a whole new set of meaningful memories in one fell sniff.   

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

Sign Up for Our

Subscribe to get notified about product launches, special offers and company news.

You have Successfully Subscribed!

Pin It on Pinterest